Showing posts with category "marketing"

Google to stop advert tracking across apps on Android

Google will stop advertisers tracking users across apps on Android smartphones - a significant blow to Meta Platform’s advertising business.

February 17, 2022
tags
technology

Boohoo forced to drop ‘sexually suggestive’ images by watchdog

A promotion by Boohoo that used “sexually suggestive” has been banned by the UK advertising watchdog for objectifying and sexualisng women.

February 16, 2022
tags
news

Why the pandemic has led to the rise of the nano-influencer

The past two years have had an effect on how we interact with social media resulting in people spending longer online than ever

February 2, 2022
tags
opinion

Fossil fuel firms among biggest spenders on Google ads that look like search results

Fossil fuel companies and firms that work closely with them are among the biggest spenders on ads designed to look like Google search results, in what campaigners say is an example of “endemic gree...

January 5, 2022
tags
news

Tech giants crack down on adverts for financial scams

Facebook, Microsoft and Twitter are to follow the example of Google and ban advertisements for unregulated financial companies

December 15, 2021
tags
technology

Advanced Influencer Marketing Tips

Today, businesses have various options to promote their brands, products, and services. At the same time, due to the abundance of options, customers have doubts about which product or service to ch...

December 13, 2021
tags
marketing

The 8 most common mistakes you cannot make on Instagram

Instagram now has more than 700 million users and is one of the favourite channels of many social managers.

December 10, 2021
tags
marketing

Why great web design is pivotal to online success

When making the foray into the online world of business a website is normally the first on the list to have designed & developed.

December 10, 2021
tags
marketing

How to make the most out of virtual networking

COVID19 has been a tough time for many of us. Especially for those who are looking to shift their role or go for a new one entirely.

December 2, 2021
tags
marketing

From Black Friday to the Festive Season: 8 tips for small businesses to stand-out

Every year, Black Friday kicks off a pivotal time of year for many small businesses - from independent retailers, to fully digital companies.

November 26, 2021
tags
marketing

How the shifting data landscape will re-shape B2B marketing in 2022

Marketers were faced with the loss of cookie data, but this move to a cookie-less world was then postponed.

November 24, 2021
tags
marketing

Advertising watchdog overturns ban on advert of Land Rover in forest

Environmental campaigners accused UK advertising watchdog of bias for overturning a ban on adverts for a mud-splattered Land Rover Defender

November 24, 2021
tags
news